Tuscans

FIFTH COLUMN
Of Marcello Veneziani
The Benettons not only produced sweaters and managed highways but were the first local factory of global ideology. They were not only sponsors but also precursors of the ideological alphabet, symbolic and sentimental of the left. They were the bridge, it's worth saying, between the multinational interests of global capitalism and the Americanization of the planet, with their profits and their marketing and anti-racism messages, against sexism, in favor of society without borders, lgbt, transgressive and progressive. Their campaigns, entrusted to Oliviero Toscani, they tried to unite the shock side, which often bordered on bad taste and a punch in the stomach, with the progressive humanitarian message: multiracial society, without borders, without distinctions of sex, of religions, of ethnic groups and peoples, with special attention to minors. Remove barriers everywhere, except at toll booths, where it comes to taking tolls. Benetton recently also carried out humanitarian campaigns on immigrant boats and launched a video "against all resurgent racism". The connection between sermons on the skin of the desperate and selling sweaters or charging cars tolls is mysterious. Read More

Reporting of G.B.
The Benetton family, which through Atlantia controls Autostrade per l'Italia, in the sights of social media. Toscani's do-gooder campaigns are also under attack
Of Sergio Rame
From pain to anger. The transition is immediate. Sui social network, and especially on Twitter, Anger is being vented at this time against the Benetton family.
Media lynching is, Indeed, started soon after the first statements by ministers Luigi Di Maio, Matteo Salvini and Danilo Toninelli against the company Motorways for Italy that, through Atlantia, it is in fact controlled by the Benettons. “Now you will wear a red shirt for the victims of Genoa?”, writes a challenging user Oliviero Toscani That last 7 July had demonstrated against government policies of closing the ports to boats loaded with illegal immigrants.
Several hundred tweets. One after the other. All popped up a few hours later the dramatic collapse of Morandi bridge on the A10 motorway. Social networks are unleashing themselves against the Benettons by posting, just as the death toll increases hour by hour, several shots that portray a smiling and complete family group. In other posts, a photomontage was published in which Toscani is seen holding a photograph of the collapsed bridge in his hand. “Now you will wear a red shirt for the victims of Genoa?”, a user writes to him referring to the demonstration of 7 last July in support of illegal immigrants who land on the Italian coasts. Read More