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Of Alessio Mannino
Calling the pro-child advert of the baby products company "fascist" shows that the sense of limits has been lost. And about being parents
Proof of how much advertising is the true Collective Intellectual of the consumer society, lo Chicco television commercial which invites us to do so by taking advantage of the absence of the Azzurri at the World Cup, returning to give birth with gusto in an Italy that procreates little, has sparked outrage on the perpetually menstruating web, as if it were an institutional message promoted by the new populist and sovereignist government. "Alarms, they are fascists": even the copywriters of the pram and baby articles company? Yes, according to those who spilled the beans on social networks, which then are i beam-all-seeing, those who he sees people bandage everywhere – next time, what do we know, it could happen to Nutella (too dark, almost black), or to agricultural trade associations that invite you to buy Italian (autarky, autarky!) or to anyone who should ever recall in non-defamatory terms works such as the reclamation of the Agro Pontino (oh no, Antonio Pennacchi has already done it, hard and pure communist, with its – beautiful – “Mussolini Canal”). Read More