Google executives they eliminated the word “family” from company presentations after employees complained it was an “offensive” and “homophobic” term, This is what the American media report. The editorial team of Daily Caller has read internal company documents that suggest banning the term "family" from internal meetings, as it implies a couple linked by marriage with children. Many employees would have branded the “family” of being «offensive, inappropriate, homophobic and wrong». This is a way of speaking that is disrespectful. If you mean "children", say “children”; say “family friendly” and use it as a synonym for “kid friendly” (suitable for children) means, for me, “You and your partner don't count as a family if you don't have children”.
This in short is the controversy that would have broken out in a series of internal meetings at the web giant. To avoid the accusation of being homophobic and discriminatory, the word family should be used explicitly with the specification that it does not imply a heterosexual couple, nor the children. Reportedly, the controversy produced consequences: even the vice president of Google, Pavni Diwanji, he allegedly wrote to staff asking them to help Google "be more conscientious" in its use of language. «Please help us speak inclusively, if you feel like we're not doing it right. As a group we have a very inclusive culture and we want to do well in this area». So, instead of bringing the words back to their meaning and explaining their meaning, the web giant bows to the evolution of language due to which every word has the meaning that everyone wants to attribute to it. This involution will not lead to better understanding, on the contrary it will only produce greater misunderstandings and communication problems internal and external for Google.
Luca Volontè
source – https://www.notizieprovita.it/senza-categoria/la-famiglia-e-omofobica-google-si-adegua/