Luigi Crespi, political communication coach and more, during the two days in Rome entitled "The leaders' factory" he spoke about the art of knowing how to communicate, to measure persuasiveness and authority, of knowing how to empathize with the needs and expectations of the public. And he indicated a model: Benito Mussolini. Already: Crespi has no doubts, Mussolini was the greatest communicator of the twentieth century and should be studied. This – warns Crespi – does not mean re-evaluating, but go deeper yes, it is necessary.
Un revival, quello della figura di Mussolini, accompagnato in queste settimane anche dal successo del libro di Antonio Scurati“M, the son of the century“, a novel where this particular gift of the founder of fascism is also highlighted, that is, the art of communicating, which goes beyond the art of oratory and also involves knowing how to choose the right moment to speak, things to say, the perception of the mood of the listener. Communication also requires decision and foresight, ability to look to the future. It is no coincidence that Scurati's novel opens with this reflection by Mussolini: “I see them here, in front of me, I know them by heart: they are the men of war, of war or its myth. I want them, as the male desires the female e, Together, I despise them. An era has ended and another has begun. The rubble piles up, the wreckage calls to each other. I am the 'after' man... It's useless, there is nothing to do. I am like beasts, I feel the time coming“. Ultimately, it is too banal to say that knowing how to use social media is the winning recipe for success. It's not enough. It also takes flair, understanding of what dictates the emotional agenda of the country, immerse yourself in it and know how to send a message to indicate a challenge, identify a priority. Abilities that cannot be manufactured, how leaders are not made. If anything, aspiring candidates can look to historical models, learn from them. And Mussolini, like it or not, it is one of these historical models.
SOURCE:http://www.secoloditalia.it/2018/12/crespi-studiate-mussolini-e-stato-il-piu-grande-comunicatore-del-900/
