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Five hundred years ago Machiavelli warned us about the influence of appearance in politics. In fact, he had already understood, the Florentine secretary, that the true mixture capable of generating causes and effects was simple appearance. And it has essentially gone like this over the course of these months with the rise of the increasingly ideological Greta Thumberg. Two tight braids, clean face and zero hints of a smile: a contemporary symbol of a constraint “Davide” against an inexorable Goliath, climate change which is cited so much by the young activist.
Yet many points don't add up, starting from the purely scientific aspect up to what Greta has actually represented over the course of these months. It becomes necessary to reflect on the media and ideological tsunami that Greta has implemented on many different occasions until it reaches the most important buildings of power and brings millions of students to the streets.
Who during these years has had the opportunity to study the types of modern propaganda and the different ones “wars of informations”, knows well that the best way to convey messages is to make use of untouchable ambassadors, incapable of being disliked by public opinion, defenseless and in every sense attractive because they are simple and intuitive. If in Greta's place there had been a scientist with numerous skills at an academic and global level, most likely the mechanism we are witnessing today would never have been activated.
Any scientist, however authoritative, it would never have had the necessary media impact, even capable of catalyzing the attention of the world's powerful and influencing – a few months before the vote – European electoral dynamics. Yet that's how it went: instead of any man, there was a not exactly anonymous girl. At this point the inevitable tsunami had its effects: in Italy squares full of kids and placards, Greta Thumberg defined as a young climate messiah, young people shouting on a stage claiming that “Piazza del Popolo will disappear in ten years if we don't listen to Greta”, and politicians ready to legitimize all Thumberghian theories because the young Swede is a trend, and the trend brings votes.
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